Applied Creativity that Shapes ideas with insight — Fusing form with function

MEEt Joel, our Founder & Creative Director

Hi - and thanks for dropping by. I love creative projects. It’s what I do. Art, Music, Strategy. When I’m not thinking about projects, I’m thinking about other projects, and The Very Idea Studio is a place for all of ‘em. Hopefully yours, soon enough.

I’ve worked on a satellite for NASA and games for Dr. Seuss. It’s the broad range that keeps things interesting. I hope you enjoy a look around and will let us know if you’ve got any ideas or projects you’d like to work together on. This button connects two coffee cans tied together with string. See if it works.

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Discover Our Work

Instruments that play what you don’t, art that only appears at night, interactive sculptures that touch you back, sound installations in an elevator, and strategic plans for intergenerational mentoring.

If you didn’t know us, you might think we’re all over the place. Unfocused, perhaps.

If you do know us, you know it’s all applied creativity in its many forms. Have a look below for a sampling for what we’ve been up to.